The authors have developed an approach to idea evaluation based on the Innovator's Scorecard, presented in Thomas McKnight's 2004 book entitled "Will it Fly?" This approach can be used to either select the most promising of several ideas or to identify weaknesses of a current idea to enable those weaknesses to be addressed/strengthened. The scorecard includes elements across four categories: Market Demand, Resources and Strategy, Return on Investment, and Showstoppers and Intangibles. Participants are encouraged to bring an idea to evaluate to the workshop. During this workshop, groups of 3 to 5 will select one group member's idea and develop and deliver increasingly refined pitches as various elements of the scorecard are covered. Feedback on the pitches will be sought from the facilitators and from the other participants. The initial and final pitches will be recorded, and, time permitting, we will watch these videos at the end of the workshop.