A major point of emphasis in the School of Business and Engineering's Entrepreneurship program is to support entrepreneurship throughout the university. Building on a successful partnership with the School of Communications to offer a course in media-based entrepreneurship, the launching of four new programs in engineering provides a unique opportunity to conduct a series of longitudinal studies on the impact of entrepreneurship educational efforts. The planned research examines cognitive (e.g., entrepreneurial intentions), behavioral (e.g., attitude toward risk taking) and outcome measures (e.g., number of launched businesses) of these distinct types of students and tracks their progress though their studies. Specific focus will be placed on the differences between the entrepreneurship and engineering majors at the start, during and completion of their degree programs. Research questions include: are there differences in entrepreneurship orientation between engineers and business students? What is the impact of specific entrepreneurship activities on this orientation?