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Friday, March 22 • 9:00am - 10:30am
A New Creativity Tool: Visual function mapping

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This new design tool overcomes a common challenge both in academia and industry: the lack of deep understanding of functions required in a product. This is achieved by easing the process of abstract thinking by way of visual function mapping. Based on the National Institute of Standards and Technology (NIST) work on functional basis, the authors propose the use of seven different pictorial representations of functions most frequently used to map a product's functions. The need for words to construct a function map is reduced (if not eliminated), and instead, the abstract thought of the desired action is induced by simplifying a desired task into one of the seven pictures. This tool benefits innovators and entrepreneurs two-fold: it facilitates the creation of novel solution ideas more liberally, and it serves as a valuable communication tool to present and explain new ideas to non-technical persons.


Rebeca Beliard

Rebeca Beliard is currently pursuing a Master of Mechanical Engineering with a concentration in Mechatronic Systems from the University of Detroit Mercy. Her research interests include universal communication in the global workplace and innovative tools for product design processes. She is currently employed at DENSO International America, Inc., as a junior design engineer in the Body Component Systems division. She earned a Bachelor of... Read More →

Darrell Kleinke

Dr. Darrell Kleinke has over 25 years of industry experience in the design and development of electro-mechanical systems. As a tenure-track faculty member of the UDM mechanical engineering department, he has adopted a program of instruction which UDM has branded "Faces on Design." In addition to academic work, Dr Kleinke is a registered professional engineer and conducts seminars on innovation tailored to the needs of automotive engineers. Dr... Read More →

Friday March 22, 2013 9:00am - 10:30am
Room 16

Attendees (7)

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